At CPF Pet Foods, our own-brand dog food is built around one simple idea — better ingredients, better results, without the inflated price tag. We are a family-run business, and animals are a huge part of our everyday lives, with our own pets ranging from dogs and birds to horses. Because of this, we only stock and sell food we genuinely trust and would feed to our own animals. Unlike many supermarket brands that bulk their recipes out with cereals, fillers, and low-grade meat derivatives, our recipes are packed with high-quality meat content (with up to 60% in our range), alongside carefully selected vegetables, oils, and natural additives to support your dog’s overall health. We keep things simple and honest — no unnecessary additives, no hidden nasties, just proper nutrition that supports digestion, coat condition, joints, and long-term wellbeing. Compared to big-name brands, you’re not paying for flashy marketing or expensive packaging — you’re paying for what actually matters: what goes into your dog’s bowl. That’s why our customers consistently notice improvements in their dogs, from shinier coats to better digestion, all while getting top-quality food at a price that genuinely offers real value for money.